Chris Cantell Discusses Cantell TV, Online Ads, Yahoo: Pe masura ce show-urile Tv sunt online, retelele se adapteaza Notme

Multi spectatori ai show-urilor TV le urmaresc online. Aceasta este in opinia lui Joseph Jaffe, autorul cartii "Viata dupa spotul de 30 de secunde", moartea reclamelor de la TV. El spune "la sfarsitul zilei, de ce cineva intreg la minte ar sta sa urmareasca o reclama?". Singura sansa pentru supravietuirea lor este de a le face sa nu mai arate ca reclame.Alana Samuels de la ziarul LA Times in articolul sau despre publicitatea online spune "Venerabilul spot TV de 30 de secunde a fost declarat de multe ori mort" iar oamenii care urmaresc show-urile TV de pe calculatoarele lor, ignorand reclamele poarta vina, pentru ca este mult mai usor sa scapi de reclame in timp ce esti la calculator.Rick Corteville, directorul executiv al agentiei de marketing digital Organic din San Francisco a creat un spot video interactiv pentru Jeep Patriot 2007. Spotul este despre 3 personaje in cautarea unei comori si folosesc Jeep-ul Patriot, iar atunci cand video-ul se opreste, utilizatorul poate alege ce se intampla in continuare cu cele trei personaje. Aceste feluri de reclame interactive sunt viitorul publicitatii, site-uri ca Yahoo si MSN rulandu-le deja.Investitiile pentru reclamele online vor ajunge pana la 2.9 miliarde$ pana in 2019 si pana la 775 milioane$ anul acesta. Producatorii de reclame incep sa transmita reclamele lor online pentru ca 82% din oamenii care au vazut o reclama online si-au amintit-o fara de 54% telespectatori, conform unui studiu lansat de firma ce cercetari Millward Brown.

related story: http://www.latimes.com/business/printedition/la-fi-webspots5jul05,0,4255704.story?page=1&coll=la-headlines-pe-business

by Notme dfsfs for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

edited by Tatiana Kucharikova